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Familyguide Sep'23 – Jan'24

Cliënt: Theater Rotterdam
Year: 2023

GPRAHIC DESIGN ILLUSTRATION PRINT 

For the family and youth performances at Theater Rotterdam, we've created a unique program booklet. This season, it was decided to categorize the performances into the "Family Guide" for children up to 12 years and the "Youth Guide" for teenagers.

Due to the absence of a specific "Youth Guide style," we combined existing style elements from the style guide with new, custom-made elements. This resulted in a style that feels slightly more mature and serious than the style in the "Family Guide," making it a perfect fit for the teenage audience.

Because of this division, we chose to keep the booklet small and compact. What makes this design truly special is the "flip format." This means you have to turn the booklet to, for example, view the performances in the "Youth Guide." This playful approach adds a dynamic element to the experience.

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