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TR Young Talent

Cliënt: Theater Rotterdam
Year: 2023

CAMPAIGN DESIGN BRANDING GRAPHIC DESIGN 

The 'TR Young Talent' campaign for Theater Rotterdam Jeugd & Educatie offered the opportunity to revisit the golden age of MTV (when the 'M' still stood for music) and draw inspiration from MTV's attitude towards their brand.

Like the MTV logo, the Theater Rotterdam monogram possesses the flexibility to undergo significant visual changes without losing its well-known shape and identity. By altering the way the monogram is drawn, coloured, or even filled in, an additional layer of meaning can be added.

In the case of the TR Jong Talent campaign, it highlights the playfulness and boundlessness of the younger generation they are showcasing, without losing its original connection to the Theater Rotterdam brand.

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